Colour codes are key in marketing. They influence how designs catch your eye, set the mood, and connect with your brand. But here’s the thing, one colour can look completely different depending on the code used. If you’re designing for digital or print, understanding RGB and CMYK colour codes could make or break your design game.
RGB: The Digital Powerhouse
RGB stands for Red, Green, and Blue. These colour codes are formed using light to create all the shades you see on your screen. The more light you add, the brighter the colours appear. That’s why RGB is perfect for anything digital—it thrives on screens and makes colours look bold and vibrant.
Where RGB Shines:
- Websites & Social Media
Everything you see on your phone or computer screen uses RGB. If you want your brand’s colours to pop online (and trust us, you do!), RGB is your go-to.
Don’t forget to include this colour code with the 4 steps to creating the perfect social media post and you’ll be gaining traction in no time. - Digital Ads & Email Marketing
Whether it’s banner ads, display ads, or promotional emails, RGB ensures your visuals stand out. - Videos & Presentations
This colour code is used for video content, webinars, and digital slideshows to keep your visuals sharp and engaging.
CMYK: The Print Expert
CMYK stands for Cyan, Magenta, Yellow, and Key (Black). Unlike RGB, CMYK works by subtracting light, meaning colours get darker as you mix them. It’s your numero uno code for anything print-related because it produces accurate, rich colours on physical materials.
Where CMYK is King:
- Brochures & Flyers
If you’re printing promotional materials, CMYK ensures your brand colours stay consistent and professional. - Business Cards & Packaging
Your logo and brand elements should look just as good in hand as they do on screen. - Billboards & Posters
Large-format prints require CMYK for accurate colour reproduction.
Why Are Colour Codes Important?
Getting the right colour code can mean the difference between a campaign that looks sharp and professional and one that looks off-brand or low quality. If you’re creating digital content, stick with RGB. If it’s going to be printed, convert your files to CMYK before sending them to the printer.
Need help making sure your brand’s visuals are top-notch? Check out our Graphic Design services to keep your marketing materials looking their best!
Key Differences Between RGB and CMYK Colour Codes
| Feature | RGB | CMYK |
| Colour Process | Additive (light-based) | Subtractive (ink-based) |
| Primary Colours | Red, Green, Blue | Cyan, Magenta, Yellow, Black |
| Best for | Digital marketing (web, apps, ads) | Print marketing (brochures, posters, packaging) |
| Colour Range | Super vibrant and bold | More muted tones, but spot-on for print |
| Colour Mixing | Mixing light to create colours | Mixing ink to create colours |
