Demystifying Marketing Jargon
A Guide to SEO, PPC, SERPs, and More Marketing is overflowing with acronyms, buzzwords, and technical marketing jargon…
Content is no longer king – great content is (in 2 minutes)
Content marketing gets thrown around a lot, but what does it actually mean? It’s about creating copy that…
Freelancer Website Builders vs. Specialist Agency: Which is Right for Your Startup?
The Dilemma: Startups need a great website, but face budget and resource constraints. Freelance platforms offer seemingly affordable options,…
Smart Delegation: What Digital Marketing Tasks Startups Should Outsource First
As a startup founder, you’re juggling everything from product development to customer service. Your marketing to-do list is…
The No-Nonsense Keyword Research Guide for 2025
Forget Everything You (Think) You Know About Keywords If you’ve been doing SEO for a while, you’ve probably…
Understanding The Psychology of Buying
Whether you’re a salesperson, a marketer or an entrepreneur, understanding the psychology of buying is as important as…
How Storytelling in Sales and Marketing Can Transform Your Approach
Throughout my career in sales and marketing, there are fewer things that I have enjoyed as much as…
The Power of AI for Great PR in 2025
What if your next headline wasn’t crafted by instinct, but by an algorithm that predicts emotions? In 2024,…
What in the World is UX?
Recently someone showed me a post about UX that was put up on LinkedIn. The post went something…
30 Free Marketing Tools We Love
(And How to Use Them Like a Pro) Budget-friendly resources are a lifesaver for startups and savvy marketers…