Why Listening to Your Target Audience is Key to Successful Marketing
It’s easy for marketers to get swept up in the latest trends, particularly with platforms like TikTok dominating…
4 Steps to Creating the Perfect Social Media Post
Crafting the perfect social media post involves not just the content but also the layout and structure that…
Advertising That Works
Build a Strong Brand Through Effective Campaigns Ever wondered why some brands become household names while others fade…
Building Brand Authority with Earned Media
Why PR beats advertising (almost) every time. When it comes to brand awareness, advertising often reigns supreme. Flashy…
The unexpected power of less
The law of contraction: The power of less can lead to more. Why “less is more” can be…
Geeklab recognised as a top web developer in South Africa by The Manifest!
This recognition, by The Manifest, is a celebration of our amazing team’s dedication to creating solutions that truly…
#1 The Law of Expansion
Don’t Be a Brand Jack-of-All-Trades, Master of None: Why Spreading Yourself Thin Sucks! Have you ever noticed a…
Ditch the DIY: When to Call in the Digital Cavalry (and How to Spot the Fakes)
Listen up, bootstrapped entrepreneurs and scrappy small biz owners. We get it, the DIY spirit is strong. You’ve…
The Unicorn Marketing Myth: Why ‘Viral’ Isn’t a Strategy (And What Will Actually Grow Your Business)
Raise your hand if you’ve ever dreamt of your marketing campaign going viral. đââī¸đââī¸ (Don’t worry, we won’t…
Brand vs. Logo: Why Your Logo Isn’t Your Brand (And Why That Matters a LOT)
Listen up, business owners. Stop using “brand” and “logo” interchangeably. It’s like saying a guitar solo is the…