Building Brand Authority with Earned Media
Why PR beats advertising (almost) every time. When it comes to brand awareness, advertising often reigns supreme. Flashy…
The unexpected power of less
The law of contraction: The power of less can lead to more. Why “less is more” can be…
Geeklab recognised as a top web developer in South Africa by The Manifest!
This recognition, by The Manifest, is a celebration of our amazing team’s dedication to creating solutions that truly…
#1 The Law of Expansion
Don’t Be a Brand Jack-of-All-Trades, Master of None: Why Spreading Yourself Thin Sucks! Have you ever noticed a…
Ditch the DIY: When to Call in the Digital Cavalry (and How to Spot the Fakes)
Listen up, bootstrapped entrepreneurs and scrappy small biz owners. We get it, the DIY spirit is strong. You’ve…
The Unicorn Marketing Myth: Why ‘Viral’ Isn’t a Strategy (And What Will Actually Grow Your Business)
Raise your hand if you’ve ever dreamt of your marketing campaign going viral. đââī¸đââī¸ (Don’t worry, we won’t…
Brand vs. Logo: Why Your Logo Isn’t Your Brand (And Why That Matters a LOT)
Listen up, business owners. Stop using “brand” and “logo” interchangeably. It’s like saying a guitar solo is the…
Paid vs. Organic: Finding the Right Advertising Mix for Your Business
Let’s be real, the world of online marketing is a jungle â a wild mix of ads, algorithms,…
SEO Power Moves: Tactics to Boost Your Search Rankings
SEO can feel like a mysterious dark art, full of jargon and ever-changing rules. But here’s the deal:…
Decoding Digital Marketing ROI: Essential Metrics to Track
“ROI” gets tossed around like confetti, but what does it really mean for your business? We’re ditching the…